The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting BHS Links the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts. Any company with a web presence must focus on SEO to ensure they are visible to online searchers.
Trait #3: The Site (and Page) Linking to You Is Topically Related To Your Site
Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. Similarly, for the garden center, Cadence ensured that every page adhered to SEO best practices by fixing meta tags and headers and adding internal links to key pages.
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You can use PPC campaigns to test keyword strategies before implementing them in SEO. A link (or backlink) is an HTML hyperlink pointing from one site to another. What’s important to know for SEO is that having a secure site is in fact a ranking factor. SSL (Secure Sockets Layer) certificates are small files installed on a web server which act as a security measure for websites. Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds.
Once the internet user submits a search query, the search engine digs into the index and pulls out the best results. The list of the results is known as a SERP (Search Engines Results Page). The search engine index is basically a gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. The search engines try to analyze and understand the pages, categorize them, and store them in the index. Crawling is the process in which search engines scan all the internet webpages continuously.
For years, Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure. Adding a bunch of keywords here won’t help you rank – search engine algorithms have ignored this tag for ranking purposes for years due to abuse (in the form of keyword stuffing). You are busier than ever, thanks to leads flowing in from search engines.
- Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors.
- This involves a combination of on-page tactics such as keyword placement, content optimization, and meta tags, as well as off-page strategies like backlinks and social signals.
- No matter how you approach reporting, whether with the expertise of an agency like WebFX or the resources of your in-house team, make reporting a part of your SEO management.
- These are settings to make the job of search engine crawlers easier.
- Google Search Console and Google Analytics 4 offer a free solution for tracking rankings, traffic, conversions, and other valuable SEO metrics and are popular SEO analytics tools.
Why Should You Care About SEO (Hint: Free Traffic to Your Site)
The most comprehensive website for teaching the fundamentals of search engine optimization. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. The accompanying screenshot highlights how our strategic GBP optimization, regular updates, and targeted backlink strategy have propelled Pape-Dawson to consistently dominate the local map pack. This multi-faceted approach not only drove significant local traffic but also solidified their reputation as a leading civil engineering firm across every market we targeted. Implementing LocalBusiness schema is essential for conveying critical business information—such as your name, address, phone number, and operating hours—to search engines.