If you weren’t auditing your search performance, you might have just been greatly alarmed by the drop in site traffic. From the main dashboard, you can download PDF reports, connect to Looker Studio, send reports directly to partners, or generate a sitemap. If you’re on the Agency plan, you can also use the AI Summaries feature within reports to get a quick text summary of your data. These audits have many of the same metrics you’ll find in just about any tool on this list, but I like SE Ranking’s clean data presentation, which has a few unique callouts. The core web vitals chart is especially useful, showing a detailed breakdown of your site by user experience ratings.
Analyze Search Performance
You should also examine all the ones you wish to target for your client as well. Post-audit analysis of search analytics will reveal which keywords need to go into your meta data. It will also show you which titles are more prominent in search results and need to be adjusted. Auditing your search queries is essential if you want to move forward with successful SEO for your client’s website. Then, create and tweak similar title tags and meta description optimizations on other pages on your website!
It’s important to note, however, that GTmetrix isn’t the only tool available. There is a long list of website optimization tools to broaden your options for improving site performance. Website crawlability refers to the search engine’s ability to reach and scan your content. If automated bots, also known as spiders or crawlers, fail to crawl your website’s pages, they won’t be indexed and displayed in search results. Before dealing with any other issues, make sure that your website is accessible by search engines.
If you have read this far, chances are you’re still interested in getting our audit package. The goal of any audit should be the eventual increase of your site’s rankings and its organic traffic. By focusing on metrics and website issues you can change, you increase the potential performance of your site overall. Don’t forget that any quality audit should also be customizable enough for just about any niche and different niches can have different approaches to doing things. If you were to check out the theme or plugin code, what would you find? Checking for crawl errors will help as well since these can affect how search engines perceive your site content at a larger level.
Software SEO Banner
However, for structured data to be effective, it must be correctly implemented. Finally, you can review bot activity on the server to see how Googlebot is crawling your site which may explain how your site is being indexed. In seoClarity, you can filter the results by response codes to identify page errors instantly. As CSS and JS are executed, ensure all content remains available for Google’s rendering process. Previously, Google did not process JavaScript, but now that it does, ensure Google can access all necessary files without restrictions to fully render the page like a regular user.
What’s especially impressive is the quality of PR requests and the reporting. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. It helps you meet the search intent and answer what readers actually want to know.
- These include the HTML tags and title of your web pages, content headers and their formatting within the code, internal links to other pages on your site and the anchor text they employ, and much more.
- It’s important to understand where your SEO data comes from—mostly Google—because it can help you understand why your site traffic fluctuates.
- This can take hundreds of hours over 10 weeks as part of a six-month program.
- We have refined processes honed from decades of experience and can perform both audits and implementation.
Small technical problems today can significantly impact rankings and traffic months down the line if not addressed promptly. An SEO audit is a systematic review of a site’s technical and content components to determine optimization levels for search engines. An SEO audit is a crucial exercise that provides websites with an objective evaluation of what’s working, what needs improvement, and how to increase visibility and traffic from organic search. Start improving your SEO performance and act on the optimization suggestions provided in your audit with no extra effort on your part. Our team will take care of optimizing your site for over 200+ ranking factors so you can sit back and watch the traffic roll in.
Can you offer SEO audits for international websites / content?
That’s why our SEO checker takes a 360-degree look at your website’s content and its SEO. Our free SEO Checker tool gives you a complete audit of your site’s current search engine optimization (SEO) performance and a custom report with all the details. Replace generic names with descriptive ones to assist search engines in comprehending the content of the images. A thoughtful naming convention contributes to improved image search visibility. Semrush’s Site Audit tool checks your website for more than 140 on-page and technical SEO issues, including crawlability and indexability issues, redirect issues, and broken links.
Afterward, you will just need to make the recommendations and present your findings to the client. It’s important to note that the audit SEO Anomaly provides you with data to make recommendations. This metric is one of the best indicators to determine if your marketing efforts are effective. If you are noticing that once people reach a certain page or section on your site, they don’t continue any further and leave—then this could be an issue with several different aspects in need of improvement.